During the presentation of Fiat’s five-year strategy, CEO Sergio Marchionne announced his commitment to the Alfa brand. He revealed plans to physique digit new Alfa crossover models that will go on understanding in North America and Europe.It’s no info that the Alfa brand, which will celebrate its centennial this June, has had a depressed sales run recently. Marchionne also talked most plans to launch seven new Alfa models between 2010 and 2014. He also said that Fiat is intent on transforming the brand into a “full-line premium carmaker.” Marchionne also said that North America is due to statement for 85,000 unit sales in 2014 out of the 500,000 that Alfa plans to sell in that year.
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