Cadillac Will Work With The Ritz-Carlton Hotel Chain To Polish Dealers’ Skills

Cadillac dealers module be treated to a Ritz-Carlton program that module help them polish their skills in commerce to luxury buyers.

The Ritz Carlton hotel chain, which is well-known for its excellent service, module conduct the program in a program of regional meetings this month and next, according to Kurt McNeil, Cadillac sales and assist vice president. At the New York Auto Show, McNeil told reporters that the meetings module be “the beginning of a process” and that there module be follow-up sessions this fall. Don Butler, Cadillac marketing vice president, said that the program module focus on customer treatment instead of facilities. Butler said that these changes are ultimate and haw not cost a lot of money. For example, when it’s raining, a dealership employee could walk a customer out to the car with an umbrella. According to the website, the courses that Ritz Carlton offers allow topics on the grandness of reinforcing consort culture, having a written assist strategy, the continuance of loyal customers, and the grandness of a customer’s initial contact with a business’ employee.