Bentley announced that it has finally institute the bottom of a ceding that has wracked the superluxury portion and hopes to improve its global income to about 5,000 cars this year.
Of course, 5000 cars is still half of the income registered in 2007 but according to Franz-Josef Paefgen, CEO of Bentley Motors Ltd, the British manufacturer will come back to a successful phase, whether it is 8,000 or 9,000 cars. It appears that Bentley is confident due to the fact that wealth buyers are starting to spend — cautiously — in the United States and Europe. “China is exploding,” Paefgen said. “It is a big market and has the biggest growth. The Middle East is pretty stable. America has been on the difficult side.” Regarding the sales, Bentley oversubscribed an awesome 10,014 cars worldwide, including 3,990 cars in the United States, but last year the manufacturer oversubscribed 1,367 cars in the United States, down 49 proportionality from 2008. Bentley lost $262 million last year compared with a profit of $13.5 million in 2008.
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